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Posts Tagged ‘expertise’

Do You REALLY Need These Experts?

August 14, 2009 6 comments

Disclaimer >> I’m upset. This post will be a bit snarkier than usual. You’ve been warned. Few things upset me like lies, and here’s a whopper I found today:

I saw a message in my LinkedIn digest of activity about a Social Media seminar. It was posted in the Oklahoma Networking group, so I clicked to check it out…

LinkedIn Post

LinkedIn Post

Being the curious person that I am, I looked at the name and affiliation of the poster. Didn’t recognize the agency, and I’m familiar with most in the Tulsa/OKC area. So I clicked to check out her profile:

Profile

Profile

I am tired of all the spam out there. I know this post won’t change anything, but I also know that all of us doing nothing won’t work well, either. So I decided to keep digging…. I followed the tinyurl to this page:

landing page

landing page

Not content to just feast my eyes on the ugliness… I mean, really… it’s ugly. I clicked the Register link. Here’s what you see next:

Register

Register

Note that no where yet have we seen any promise of speakers/teachers we can check out, or actual content or any other thing that would validate this program. But hey… you say… it’s free, right? Not really. It is in the sense that you don’t pay anything for the seminar (except for the cost of that 90 minutes of my life). It’s NOT in the sense that the whole thing is a hook for their “Social Media University” (see tiny link to “University” at the bottom of the the landing page?) which costs $597.

university

university

The worst part is that a visit to the home site will tell you that this is a “we’ll do it for you” system. It’s not that they understand how to build connections any better than you do, it’s that they intend to set up an auto-profile, auto-manage your online presence and you’ll somehow make lots of money. They’ll only take another $297 per module (LinkedIn, Facebook, etc.) of your money. Up front, of course. Plus $597 per platform, per month. Guess who’s making all that money on social media?

the payoff

the payoff

The lead guy? Here’s his Twitter page as of today:

Twitter

Twitter

Um, yeah… expert connection wizard, to be sure. And the Shottiger Agency in New York? A Google search reveals exactly 1 (yes, uno) result… Lia Moores’s profile on LinkedIn. Created August 1st, 2009. Go ahead… try it… I know this kind of crap is everywhere out there, but I am so tired of being treated like I’m stupid. I love social media. I like learning about it, using it, sharing it, speaking about it, teaching others to use it and use it well… and set ups like the social media magic one are why everyone with knowledge in this space is afraid to be called an expert. If these are the “experts” I’ll happily stay a novice.

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